News
Three year contract with Virgin Holidays!
29th July 2010
Virgin Holidays Renew with River
River has signed a three-year contract with the UK’s number one long haul tour operator, Virgin Holidays, to continue publishing its award-winning customer title Rock and Roam following a competitive pitch involving six other agencies.
Julian Rowlands, Head of Customer Relationship Management at Virgin Holidays says, “Rock and Roam has just been nominated for Best Travel Information Publication at the British Travel Awards, and the renewal of our contract is a reflection of our happiness with the excellent work that River has done and the feedback we have received from our customers.”
River launched the title for Virgin Holidays two years ago. With a circulation of 60,000, it is mailed to members of the Frequent Virgin Club and given away free in Virgin Holidays’ v-room lounge at London Gatwick. Rock and Roam targets a diverse demographic from singles and young couples to families, older travellers and luxury backpackers.
The title nets advertising revenue that covers the majority of the cost of production, and generates over a thousand new holiday bookings with each issue. Rock and Roam recently won Best Travel and Leisure title at The International Customer Publishing Awards 2010, where the judges commented that “This is a perfect case of small spend, big revenue...The magazine is bang-on brand, with a real fresh feel to it. It’s making me want to go on holiday just looking at it.”
